The Brawl Stars team asked us to create a remote gaming experience for their dedicated community of YouTube fans. We made them a board game and called it Race to Gem Mountain.

Over the course of this project, our team developed 4-week remote board game tournament complete with a board game, physical challenge cards, customized props, video and social promotion assets, and then – surprise bonus! – a board game extension and microsite for the community.

MY ROLE. Visual Direction, MICROSITE DESIGN, Communication Design, Packaging; TEAM. QUANNY CARR, LIV BURKE, BUBBA’S La; CLIENT. SUPERCELL

BOARD DEVELOPMENT

We started the board design process by auditioning various path shapes, considering space limitations, aesthetic balance, and game environments.

HIGH FIDELITY BOARD DEVELOPMENT

After initial prototypes for the board layout, we onboarded the talented team at Bubba’s LA to develop the artwork. Throughout the process, I provided stylistic direction and game references, working with our internal team and our client to articulate the artwork creative, incorporate specific Brawl Stars IP, and match the board game to the brand’s aesthetic.

From the look and feel of the gem mountain, to the number of barrels in the water, I had an eye on every piece of the board artwork from start to finish.

Challenge Card Design Process

As the team at Bubbas worked on the board game artwork, I designed the physical challenge cards that would move our players along the board. Our 10 players would receive 4 packs of 5 cards each, to be opened once a week for their weekly round.

CHALLENGE CARD ANATOMY

For the design of these cards, I prioritized visual clarity so both the players and the viewers watching the videos would be able to easily understand the challenge, in the moment and on the screen.

SOCIAL POSTS INTRODUCING PLAYERs’ TOKENs

GEM MOUNTAIN… PART 2

40 launched videos and a championed winner later, Supercell came back to our team to make a follow up to Gem Mountain – only this time, it’d be an open challenge to the creator community with just three challenges. Here we go again!

THE MICROSITE

This time, the challenges were generated by a digital spinning wheel instead of printed stickers – step right up, pick your match, hope you don’t get the ghost pepper challenge!